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Police said Jason Bryant, who held a concealed carry permit, went into the store in Orange, where the gun discharged as he pulled up his shorts, reported the Longview News-Journal.
"He walked maybe six feet in the door when he pulled his shorts up, something caught the trigger and the gun discharged into his leg," said Chief Jim Vanover, of Orange police. "People immediately rushed over to help."
Another customer fashioned a tourniquet from a belt by the time emergency crews arrived, and Bryant was taken to an area hospital for treatment.
Vanover said the shooting could have been prevented by proper gun safety.
"If you're going to carry a gun it needs to be in a safe holster," Vanover said. "It's dangerous to stick a gun in your pants."
No one else was injured during the incident, which remains under investigation.
Bryant has not been charged in the negligent discharge.
Gun in pants is dangerous? Guess reality tv hasn't covered this concern yet, so obviously this guy isn't at fault and should sue the state for damages, and that store for assisting in his ignorant act and all mainstream media outlets for encouraging said ignorance.