© Minyanville
Think of how more palatable world news would be if delivered by a hand puppet. Floods, war, disease, famine, all made easier to digest with a set of googly eyes and useless arms.
But in the interest of those really suffering, it's probably best that we don't have The Felt Network reporting on daily events. However, ESPN did employ some fuzzy pals to explain the data collection and subtle nuances behind Nielsen Ratings.
Here's hoping future editions also cover online outlets like Hulu, YouTube, iTunes, and BitTorrent. Wouldn't mind seeing their depiction of a pirating puppet.
The networks prefer them because they're easier to control and pay for... you've heard that line before about how such types prefer to do things the easiest way possible, as in cheaper is better as long as you keep control.
Nielson has been trying to encourage their more accurate and better rating systems for a couple of decades but few takers in the big boy club, at least not if released to the public. Sounds like the way the govt does their numbers doesn't it?