A man in southeast China says 40 years of swallowing tree frogs and rats live has helped him avoid intestinal complaints and made him strong.

Jiang Musheng, a 66-year-old resident of Jiangxi province, suffered from frequent abdominal pains and coughing from the age of 26, until an old man called Yang Dingcai suggested tree frogs as a remedy, the Beijing News said on Tuesday.

"At first, Jiang Musheng did not dare to eat a live, wriggling frog, but after seeing Yang Dingcai swallow one, he ate ... two without a thought," the paper said.

"After a month of eating live frogs, his stomach pains and coughing were completely gone."

Over the years Jiang had added live mice, baby rats and green frogs to his diet, and had once eaten 20 mice in a single day, the paper said.